artwrap is a wholesale supplier of greeting cards and wrapping paper. Although their original website provides all the necessary information for retailers to contact them, it doesn’t portray their company culture and passion accurately.
In addition, the catalogue carousel on the home page is not user-friendly and is becoming dated. artwrap wants a design that better showcases their products.
The design studio at artwrap is about trends and setting trends. With the new website, we are greeted with these new gift wrap designs stretched across the background and the statement, “We take design seriously.” It is a long-scrolling home page, which allows the user to journey through the company’s news, products, brands, and lastly, an invitation to contact them.
Throughout the website, short and concise descriptions are used and the tone of voice is less corporate, without losing professionalism. Instead of having customers download PDF catalogues, a Products section allows customers to view the different product ranges offered.
The new website captures the company’s passion for design and is more inviting for potential customers.