Cerebral Palsy Association of British Columbia

Goal

Cerebral Palsy Association of British Columbia (CPABC) is a non-profit organization that provides individuals and families living with cerebral palsy resources and programs for everyday life. Because they run on donations and grants, most of their resources are allocated to programs and services, leaving limited resources to hire a full-time graphic designer. Many of their marketing material, including brochures and posters, are created by intern students or contracted to temporary workers. This leaves them with the problem of a brand that doesn’t have a consistent look and feel.

Initially, I volunteer with the organization to help with administrative tasks. We later decide my expertise is best put to use by providing them with graphic and web assistance. With time, they trust me to restructure their website navigation and contract me to do paid monthly work. Adding content to the website becomes a more pleasant experience for staff. The staff is also more comfortable creating social media campaigns to promote events and activities. With more online presence, CPABC is ready for a new design.

Three things that we want to achieve for the new website are:

1. Create a consistent look and feel for CPABC. We want to reduce the colour palette so we know which colours are the official ones.
2. Optimize the content for mobile and tablet viewing. We want to keep the existing content while making it more user friendly on mobile and tablets.
3. Promote programs, services, and social media more prominently. On the old homepage, we feature news and events, but not much on our programs and services. We want to group them in a way so that they all stand out. With the user following on social media platforms rising, we also want to give social media some prominence on the home page.

Result

For the new website, we kept all the existing posts and content. The transition is easy since the original website uses WordPress, and the navigation is already restructured. The new website:

• was mobile friendly,
• featured large images for programs, services, and financial resources,
• expanded the menu with a mega navigation,
• promoted their email newsletter subscription and included social media feeds (Twitter and Instagram) on the home page,
• had a consistent look and feel, with blue and green being the primary colours for the organization

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