The Pepperpot product line focuses on everyday stationery, baby photo albums and frames. Although their website generates regular sales, it has plateaued since the initial launch. artwrap contracted me to improve the design, making it more aligned with the style of their target market.
The changes I made on the website is not only easier on the eyes, but also demonstrates an increase in traffic and sales. The layout is simplified by grouping elements together, and removing unnecessary elements. The new design includes a utility menu with social media icons easily accessible on the top left, and login links on the top right. Users can now switch between Australian and American currencies. The logo is updated to its official grey colour, and the use of colour is minimized to call to action buttons.