Goal
Peter, owner of Rusty Wood Trading Co (aka Rusty Wood), contacts me because customers are having trouble ordering online. The web form did not always submit successfully.
For a business that sells firearms nation-wide, a reliable order form is crucial for sales revenues. After discussing the different options, we decide that it would be a good investment to rebuild the website in WordPress.
Result
As part of the design process, we re-evaluate the site’s architecture– the naming conventions to use, the hierarchy of links– and added elements to ease the shopping process.
The result is a much cleaner, thought-out design that makes it easy for users to order products.
Learn more about How to Improve Your Website’s Architecture (based on this project).