Rusty Wood Trading Co.

Project: Website
Role: Web Developer
Client: Rusty Wood Trading Co.
Year: 2016
CMS: WordPress
Site: rustywood.ca

Allowing enthusiasts to pursue cowboy action as a hobby

Before becoming a business, Rusty Wood Trading Co. began with one person’s love of the shooting sports and a heavy involvement in Cowboy Action Shooting. Today, Rusty Wood offers tuning of hunting, sporting & competition guns and general gunsmithing services.

Rusty Wood Trading Co. Catalogue Website

Goal

Rusty Wood Trading Co. hires me because customers are having trouble ordering online. The web form did not always submit successfully.

For a business that sells firearms nation-wide, a reliable order form is crucial for sales revenues. After discussing the different options, we decide that it would be a good investment to rebuild the website using WordPress.

Result

As part of the design process, we assess the site’s structure – things like naming conventions, and what the order of links should be.

We then come up with a revised site map and design a site following that structure.

The result is a site that is easy for visitors to order products. Rusty Wood now sees a constant stream of new and repeat customers.

Rusty Wood Trading Co. Home Page
Rusty Wood Trading Co. Product Page
Rusty Wood Trading Co. Order Page

Product catalogue website • Mobile responsive theme • WordPress CMS • Online order form • Blog (News) • FAQ page

I highly recommend Tiffany without reservation to help you and your company get the most out of your web presence.

Rusty Wood Trading Co. Logo

We were referred to Tiffany Mark to update our company’s website we had developed and maintained in-house since starting our small business. We were looking to update our company website to be more user friendly and compatible with mobile devices and media. This was beyond our in-house abilities so we contracted with Tiffany to complete this upgrade and provide training for us to maintain the website once the upgrade was completed.

From the outset, Tiffany was very eager to understand our business model, product lines and customer base. Based on an initial meeting, Tiffany formulated a plan and provided us with suggestions, options and a clear path to the upgrade. In a timely manner, she implemented a new website to allow us to add new items as our product lines and services expanded. The basic theme and feel of our website was maintained for customer continuity, but the end result is a better customer experience with new features we did not have in the past.

With minimal training from Tiffany, were were able to maintain the website going forward. Throughout the whole process Tiffany was in regular contact and always provided prompt responses to questions or changes we asked for.

In the year following this upgrade, if we ever had a question about our website, Tiffany always responded promptly to our calls or emails and provided the answer or the further upgrade we requested. It is very reassuring to know Tiffany is so accessible when we need help. Our customers expressed they liked our new website and the growth in our business across Canada has proven it works.

I highly recommend Tiffany without reservation to help you and your company get the most out of your web presence.

Peter R.
President

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