Showing passion for greeting card and gift wrap designs
artwrap is a wholesale supplier of greeting cards and wrapping paper in Australia.
artwrap’s website provides retailers with basic contact information but the dated design makes retailer wonder if it is being updated at all.
For example, the home page has a carousel which is the main access to the company’s catalogue but retailers often miss it. The site doesn’t portray the fun and creative culture of the company, which is definitely one of their best assets.
Because of these, artwrap wants a design that better showcases their products and company culture.
The design studio at artwrap is about trends and setting trends. When you visit the new site, you definitely notice the difference.
The home page greets visitors with their latest gift wrap design stretched across the background. The bold statement emphasizes their value, “We take design seriously.” The long-scrolling page takes the user through a journey: company news, products, brands, and lastly, an invitation to contact them.
Throughout the website, we use short and concise descriptions. The tone of voice is less corporate, but not less professional. Instead of downloading PDF catalogues, customers can view the range of products artwrap offers on the Products page.
The result is a site that captures the company’s passion for design and invites customers to engage.
Mobile responsive website • Long-scrolling home page • Parallax scrolling • Blog (News) • Product categories • Image sliders • Contact form • Photo editing
“Large agencies are backed by a team of experts, but I like being able to talk one-on-one with Tiffany, the person who knows my website inside out.”
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