Giving individuals with cerebral palsy access to resources and programs
Cerebral Palsy Association of British Columbia (CPABC) is a non-profit organization that provides individuals and families living with cerebral palsy resources and programs for everyday life.
When I first volunteer at CPABC, I help with their graphic design and web updates. Little by little, we see that my tweaks lead to more interactions. One such tweak is reorganizing the navigation so that it makes sense to everyone, especially the staff.
As staff members use the site more and use social media to promote activities, we see a boost in online traffic. Because of this, CPABC decides to hire me to redesign their site to further promote their mission. The three main goals are:
- Create a consistent look and feel.
- Make the site easy to use on mobile and tablet.
- Promote programs, services, and social media more prominently.
To make the most of our funds, we keep all the existing posts and content intact and only modify the overall design of the site. The new website:
- is mobile friendly
- uses descriptive images for programs, services, and financial resources
- has an expanded menu with subpages,
- promotes their email newsletter subscription
- features social media feeds on the home page
- has a consistent look and feel, with blue and green* being the main colours
*In 2021, CPABC updated their logo and colours. Since the site design and structure were robust, they easily updated these without the need for a complete overhaul.
Resource website • Mega menu navigation • Membership form • Events calendar • Donation form integration • MailChimp email newsletter set up and integration • Campaign landing page design • Site maintenance
“Large agencies are backed by a team of experts, but I like being able to talk one-on-one with Tiffany, the person who knows my website inside out.”
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