Allowing more taxpayers to become tax smart
Diana Mau is a certified public accountant (CPA) and has a chartered accountant designation since 1978. She is well recognized among the Chinese community in Vancouver. She helps immigrants from Hong Kong and China develop tax strategies and set up new businesses in Canada.
With the tax season approaching, Diana is updating her Canada tax guide and wants to sell it online.
She hires me to publish the book online, build a new site, and to design marketing assets to promote the ebook.
We position the ebook as a guide that every Chinese Canadian resident should have. Our focus is to make it easy for customers to find and buy the new ebook.
As such, we use an integrative marketing approach. On top of launching a site that featured the ebook, we use Google ads, radio ads, magazine ads, and business cards to market the book.
We sell the book directly on the site, and also on Google Play and Amazon Kindle. The result is an uptick in interest and sales of the ebook.
Bilingual website • Ebook cover design • Magazine ad design • Business card design • Google Ads setup • E-commerce for book downloads
“Large agencies are backed by a team of experts, but I like being able to talk one-on-one with Tiffany, the person who knows my website inside out.”
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