Pacific Immigrant Resources Society (PIRS)

Project: Website
Role: Web Designer & Developer
Client: PIRS
Year: 2023
CMS: WordPress

Empowering newcomer women to build a vibrant life in Canada

Pacific Immigrant Resources Society (PIRS) is more than an immigrant and refugee services agency. They are a supportive community that empowers women to rise out of isolation and integrate into life in Canada.

PIRS website redesign
PIRS website viewed on a tablet


The goal with of the PIRS project is to redesign the site to make it easier for people to:

  1. Learn and register for programs, and
  2. Gain a deeper understanding of its mission and objectives.


As part of the discovery phase, we learn that the site mainly serves two types of people:

  1. Participants looking to join or are actively involved.
  2. Individuals and entities interested in supporting the mission, including volunteers, partners, donors, and funders.

This clear distinction helps us strategically reorganize the information on the site. We design the program pages so it’s easy for participants to scan and find a program that suits them. For the rest of the site, we craft messages that speak to PIRS’s impact and calls for visitors to take action.

The outcome is a comprehensive website that is user-friendly and effectively caters to the distinct needs of our audiences.

PIRS website redesign - Community English program page
When you arrive on any of the program pages, the layout is the same. This familiarity helps you scan the page for specific information. For example, the purple box lets you know if the program is offered on a day, time, and location that’s convenient for you, and in the English level that you can manage.
PIRS website redesign on mobile
The same information is available on mobile, and it fits your screen.

Programs & Resources website design • Keela donation form integration • Microsite migration • Mobile responsive design • Information architecture

Working with Tiffany on our new website was a wonderful experience, and we are genuinely delighted with the results.

Pacific Immigrant Resources Society logo

Tiffany patiently guided us through each step, was always there to answer our questions and provide valuable advice. Her clear and straightforward communication style made the process a breeze. She excels at crafting messaging that resonates with our audience, coupled with a strong sense of style. Tiffany helped us boost our website traffic, and we’ve seen impressive results in just two months. We highly recommend Tiffany for anyone looking for a talented, knowledgeable, and supportive website designer.

Anastasia S.
Evaluation and Learning Coordinator

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