Pacific Insight

Project: Marketing Assets
Role: Graphic Designer
Client: Pacific Insight Electronics Corp.
Year: 2015

Selling a different driving experience

Pacific Insight is a reputable electronics design and manufacturing company. Their products enhance the automobile riding experience.


As Pacific Insight increase in size, they realize their brand (how the public perceives them) is not align with their identity (how they perceive themselves)– which is a global solutions provider.

With a trade show coming up, Pacific Insight hires me to rebuild their identity. Specifically, they want to update their marketing materials so that they focus on the end-products.


The project involves designing the booth panels and product brochures for the show.

Using bold imagery, consistent colour themes and layouts, we unify Pacific Insight’s marketing materials in time for their trade show.

The feedback from the sales team at the trade show is positive.We receive positive feedback from the sales team at the trade show.

Pacific Insight, Booth Panel Design for Trade Show

Booth panel design: a luxurious appeal

To create a sense of luxury, we use one large image to capture our audience. It’s a photo of the interior of a vehicle using Pacific Insight’s ambient lighting.

With subtle diagonal shapes, we guide the audience’s eyes to the right, highlighting the three main product lines. Finally, a simple web address acts as the call to action.

Product brochures: highlighting the best features

To easily find and compare product features, the brochures all share the same layout. We divide the layout into three sections: overview, features and specifications, and description.

Each product also has a unique colour. These design decisions let both salespeople and customers quickly find the information they care about most.

Pacific Insight, Brochure Design 1
Pacific Insight, Brochure Design 2
Pacific Insight, Brochure Design 3
Pacific Insight, Brochure Design 4
Pacific Insight, Email Design

Email and postcard invitations: uniform look and feel

Using the brand guidelines, I design the email and postcard templates with a uniform look and feel.

They use the same corporate blue header and footer areas with the logo at the same spot.

For the body of the email, I format the date and time in a way that recipients can easily scan for the important details.

Brand design • Graphic design • Trade show booth design • Product brochure design • HTML Email design • Postcard design

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team.


When we first connected with Tiffany, VLMFSS acknowledged that the website was outdated, needed improvement in our branding, and difficult to navigate for communities and service providers. We needed a creative and timely solution that would make updating the site easy. Most importantly, we wanted to establish trust with our clients, community partners, and the public online – this meant putting accessibility and privacy first.

The resulting new site has streamlined client intake and provided translations so that clients of various backgrounds could utilize our services no matter what language they spoke. We also embarked on the bold initiative to modernize the beloved logo. It was not an easy process, but we came to a decision that we were all happy with.

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team. Her creativity, adaptability, highly organized skills, response times, problem-solving, and communication were instrumental for us to achieve the goals we embarked on.

We are very proud of the work Tiffany did on our website. We have received numerous positive comments from our clients and community partners. We will not hesitate to recommend her to anyone requiring a fresh and innovative approach and look for their websites or other online platforms.

Dr. Harjit K.
Executive Director

Working with Tiffany on our new website was a wonderful experience, and we are genuinely delighted with the results.

Pacific Immigrant Resources Society logo

Tiffany patiently guided us through each step, was always there to answer our questions and provide valuable advice. Her clear and straightforward communication style made the process a breeze. She excels at crafting messaging that resonates with our audience, coupled with a strong sense of style. Tiffany helped us boost our website traffic, and we’ve seen impressive results in just two months. We highly recommend Tiffany for anyone looking for a talented, knowledgeable, and supportive website designer.

Anastasia S.
Evaluation and Learning Coordinator

We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.

Dixon Transition Society logo

Tiffany’s experience and dedication were invaluable in transforming our online presence and brand identity. Thanks to Tiffany, our website not only looks amazing but functions flawlessly.  Tiffany went above and beyond to understand our needs, and delivered results that exceeded our expectations.  We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.  From the get-go, Tiffany always offered a helping hand and went the extra mile to incorporate various helpful features on our site.  Even after the project was completed, Tiffany continues to check-in on our website and reach out to make sure we have all the information we need to smoothly operate the website moving forward.  She even sat down with us and walked us through a technical step-by-step for WordPress!  I highly recommend Tiffany to help you or your organization on your next project.

Jessica R.
Executive & Communications Assistant

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