Project: Marketing Assets
Role: Graphic Designer
Client: Pacific Insight Electronics Corp.
Selling a different driving experience
Pacific Insight is a reputable electronics design and manufacturing company. Their products enhance the automobile riding experience.
As Pacific Insight increase in size, they realize their brand (how the public perceives them) is not align with their identity (how they perceive themselves)– which is a global solutions provider.
With a trade show coming up, Pacific Insight hires me to rebuild their identity. Specifically, they want to update their marketing materials so that they focus on the end-products.
The project involves designing the booth panels and product brochures for the show.
Using bold imagery, consistent colour themes and layouts, we unify Pacific Insight’s marketing materials in time for their trade show.
The feedback from the sales team at the trade show is positive.We receive positive feedback from the sales team at the trade show.
Booth panel design: a luxurious appeal
To create a sense of luxury, we use one large image to capture our audience. It’s a photo of the interior of a vehicle using Pacific Insight’s ambient lighting.
With subtle diagonal shapes, we guide the audience’s eyes to the right, highlighting the three main product lines. Finally, a simple web address acts as the call to action.
Product brochures: highlighting the best features
To easily find and compare product features, the brochures all share the same layout. We divide the layout into three sections: overview, features and specifications, and description.
Each product also has a unique colour. These design decisions let both salespeople and customers quickly find the information they care about most.
Email and postcard invitations: uniform look and feel
Using the brand guidelines, I design the email and postcard templates with a uniform look and feel.
They use the same corporate blue header and footer areas with the logo at the same spot.
For the body of the email, I format the date and time in a way that recipients can easily scan for the important details.
Brand design • Graphic design • Trade show booth design • Product brochure design • HTML Email design • Postcard design
“Large agencies are backed by a team of experts, but I like being able to talk one-on-one with Tiffany, the person who knows my website inside out.”
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