Rusty Wood Trading Co.
Project: Website
Role: Web Developer
Client: Rusty Wood Trading Co.
Year: 2016
CMS: WordPress
Site: rustywood.ca
Allowing enthusiasts to pursue cowboy action as a hobby
Before becoming a business, Rusty Wood Trading Co. began with one person’s love of the shooting sports and a heavy involvement in Cowboy Action Shooting. Today, Rusty Wood offers tuning of hunting, sporting & competition guns and general gunsmithing services.

Goal
Rusty Wood Trading Co. hires me because customers are having trouble ordering online. The web form did not always submit successfully.
For a business that sells firearms nation-wide, a reliable order form is crucial for sales revenues. After discussing the different options, we decide that it would be a good investment to rebuild the website using WordPress.
Result
As part of the design process, we assess the site’s structure – things like naming conventions, and what the order of links should be.
We then come up with a revised site map and design a site following that structure.
The result is a site that is easy for visitors to order products. Rusty Wood now sees a constant stream of new and repeat customers.



Product catalogue website • Mobile responsive theme • WordPress CMS • Online order form • Blog (News) • FAQ page
“Large agencies are backed by a team of experts, but I like being able to talk one-on-one with Tiffany, the person who knows my website inside out.”
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