Therapeutics Initiative

Project: Website
Role: Web Developer & Designer
Client: Therapeutics Initiative, UBC
Year: 2015
CMS: WordPress

Publishing studies on drug therapies based on evidence

Therapeutics Initiative (TI) is an organization, funded by UBC, to provide evidence on drug therapies, independent of corporate entities.

UBC's Theraupeutics Initiative, Web Design


Therapeutics Initiative (TI) at UBC has a website that receives high traffic from healthcare professionals. One of the pitfalls is that their search functionality is not working at all.

They made their last upgrade in 2010 to Drupal 6. This content management system requires the administrator to be technical proficient and so it is cumbersome to make updates to. One of the main objectives is to switch to the more admin-friendly WordPress system.


Design: the new TI site design makes content easy to scan and access.

  • Bigger focus on social media on the home page
  • Use of prominent buttons for event registration, downloads, and social sharing
  • Profiles on the About pages condensed in a grid and can be expanded to view details

Content: I migrate over 200 posts to the new site.

  • Better content layout for readability and online scanning
  • Use of different post types for better grouping of material.

Functionality: basic functions like search and mobile responsiveness work seamlessly

  • Mobile responsive
  • Retains multilingual capability
  • Search produces results by relevance
  • Easier to manage
  • Comments are sent to admins for moderation and approval
The hero image represents the organization. Social media feeds and post feeds help guide visitors to other content.
UBC's Therapeutics Initiative, Web Design, Teams
Profiles on the About pages are condensed in a grid and can be expanded to reveal details.
UBC's Therapeutics Initiative, Web Design, Newsletters Feed
Instead of having the letters listed in a table, the new Therapeutics Letter page is visually more compelling, with thumbnail images and call-to-action buttons.
UBC's Therapeutics Initiative, Web Design, Newsletters Article
The new layout breaks down content with large, bold headings and subheadings, which is especially useful for these long published letters.

Resource website • Mobile responsive theme • WordPress CMS • Multi-language (English & Spanish) • Event registration buttons • Blog (News, Letters, etc.) • PDF Downloads • Social Sharing

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team.


When we first connected with Tiffany, VLMFSS acknowledged that the website was outdated, needed improvement in our branding, and difficult to navigate for communities and service providers. We needed a creative and timely solution that would make updating the site easy. Most importantly, we wanted to establish trust with our clients, community partners, and the public online – this meant putting accessibility and privacy first.

The resulting new site has streamlined client intake and provided translations so that clients of various backgrounds could utilize our services no matter what language they spoke. We also embarked on the bold initiative to modernize the beloved logo. It was not an easy process, but we came to a decision that we were all happy with.

Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team. Her creativity, adaptability, highly organized skills, response times, problem-solving, and communication were instrumental for us to achieve the goals we embarked on.

We are very proud of the work Tiffany did on our website. We have received numerous positive comments from our clients and community partners. We will not hesitate to recommend her to anyone requiring a fresh and innovative approach and look for their websites or other online platforms.

Dr. Harjit K.
Executive Director

Working with Tiffany on our new website was a wonderful experience, and we are genuinely delighted with the results.

Pacific Immigrant Resources Society logo

Tiffany patiently guided us through each step, was always there to answer our questions and provide valuable advice. Her clear and straightforward communication style made the process a breeze. She excels at crafting messaging that resonates with our audience, coupled with a strong sense of style. Tiffany helped us boost our website traffic, and we’ve seen impressive results in just two months. We highly recommend Tiffany for anyone looking for a talented, knowledgeable, and supportive website designer.

Anastasia S.
Evaluation and Learning Coordinator

We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.

Dixon Transition Society logo

Tiffany’s experience and dedication were invaluable in transforming our online presence and brand identity. Thanks to Tiffany, our website not only looks amazing but functions flawlessly.  Tiffany went above and beyond to understand our needs, and delivered results that exceeded our expectations.  We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.  From the get-go, Tiffany always offered a helping hand and went the extra mile to incorporate various helpful features on our site.  Even after the project was completed, Tiffany continues to check-in on our website and reach out to make sure we have all the information we need to smoothly operate the website moving forward.  She even sat down with us and walked us through a technical step-by-step for WordPress!  I highly recommend Tiffany to help you or your organization on your next project.

Jessica R.
Executive & Communications Assistant

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