{"id":34,"date":"2022-03-11T18:48:01","date_gmt":"2022-03-11T23:48:01","guid":{"rendered":"https:\/\/tiffanymark.com\/2022\/?page_id=34"},"modified":"2023-11-12T21:04:24","modified_gmt":"2023-11-13T02:04:24","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.tiffanymark.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"gb-container gb-container-2c15eca8\"><div class=\"gb-inside-container\">\n\n<h1 class=\"wp-block-heading has-text-align-center\">Blog<\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Read the latest trends on web design and online marketing. Learn how you can boost your online business using these tips and tools.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-fc3d58ce\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2072 post type-post status-publish format-standard has-post-thumbnail hentry category-user-experience tag-content-design tag-content-ux tag-plain-language tag-resources tag-style-guide tag-tools tag-ux tag-writing-for-the-web\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><figure style=\"width:400px;height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.tiffanymark.com\/use-plain-language-to-engage-more-users\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/PlainLanguage.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Use plain language to engage more users\" style=\"height:300px;object-fit:cover;\" srcset=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/PlainLanguage.jpeg 1200w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/PlainLanguage-300x157.jpeg 300w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/PlainLanguage-1024x536.jpeg 1024w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/PlainLanguage-768x402.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.tiffanymark.com\/use-plain-language-to-engage-more-users\/\" target=\"_self\" >Use plain language to engage more users<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Have you been on a site where the content is confusing? They use jargon, long paragraphs and you cannot follow what they are saying. Why can&#8217;t it be in plain language?! You&#8217;re so frustrated you just want to leave the site and find information elsewhere.&nbsp; But what if that site is yours? And this confusion&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-1867 post type-post status-publish format-standard has-post-thumbnail hentry category-web-performance tag-image-optimization tag-speed tag-ux\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><figure style=\"width:400px;height:300px;\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.tiffanymark.com\/how-to-optimize-images-for-the-web\/\" target=\"_self\"  style=\"height:300px\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/11\/ImageOptimizer.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How to optimize images for the web\" style=\"height:300px;object-fit:cover;\" srcset=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/11\/ImageOptimizer.jpg 1400w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/11\/ImageOptimizer-300x171.jpg 300w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/11\/ImageOptimizer-1024x585.jpg 1024w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/11\/ImageOptimizer-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.tiffanymark.com\/how-to-optimize-images-for-the-web\/\" target=\"_self\" >How to optimize images for the web<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Do you have images on your site? Did you know that images are usually why sites are slow and take time to load? You might say, but Tiffany, images make my site look attractive and people like them. Are you telling me to remove the images? No, I am not. Large images can affect your&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-43281c4a alignwide\">\n<div class=\"gb-container gb-container-a2d359d5\">\n<div class=\"strong-view strong-view-id-6 unstyled wpmtst-unstyled single-testimonial slider-testimonial slider-container slider-mode-fade slider-adaptive controls-type-sides controls-style-buttons\" data-count=3 data-slider-var=strong_slider_id_6 data-state=idle><div class=\"strong-content wpmslider-content\"><div class=\"wpmtst-testimonial testimonial t-slide post-2193\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team.<\/h3><div data-infinite-loop=\"false\" class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/vlmfss-150x150.png\" class=\"attachment-100x100 size-100x100 wp-post-image\" alt=\"VLMFSS logo\" srcset=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/vlmfss-150x150.png 150w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/vlmfss-300x300.png 300w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/vlmfss-75x75.png 75w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2024\/02\/vlmfss.png 360w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><div class=\"maybe-clear\"><\/div><p>When we first connected with Tiffany, VLMFSS acknowledged that the website was outdated, needed improvement in our branding, and difficult to navigate for communities and service providers. We needed a creative and timely solution that would make updating the site easy. Most importantly, we wanted to establish trust with our clients, community partners, and the public online \u2013 this meant putting accessibility and privacy first.<\/p><p>The resulting new site has streamlined client intake and provided translations so that clients of various backgrounds could utilize our services no matter what language they spoke. We also embarked on the bold initiative to modernize the beloved logo. It was not an easy process, but we came to a decision that we were all happy with.<\/p><p>Tiffany brought with her a warm attitude and openness that made communication much easier for me and my team. Her creativity, adaptability, highly organized skills, response times, problem-solving, and communication were instrumental for us to achieve the goals we embarked on.<\/p><p>We are very proud of the work Tiffany did on our website. We have received numerous positive comments from our clients and community partners. We will not hesitate to recommend her to anyone requiring a fresh and innovative approach and look for their websites or other online platforms.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Dr. Harjit K.<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-title\">Executive Director<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/vlmfss.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vancouver &amp; Lower Mainland Multicultural Family Support Services Society (VLMFSS) <\/a><\/div><div class=\"clear\"><\/div><div class=\"readmore\"><a href=\"https:\/\/www.tiffanymark.com\/testimonials\/\">More testimonials<\/a><\/div><\/div><\/div><div class=\"wpmtst-testimonial testimonial t-slide post-2046\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">Working with Tiffany on our new website was a wonderful experience, and we are genuinely delighted with the results.<\/h3><div data-infinite-loop=\"false\" class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_pirs-150x150.png\" class=\"attachment-100x100 size-100x100 wp-post-image\" alt=\"Pacific Immigrant Resources Society logo\" srcset=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_pirs-150x150.png 150w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_pirs-75x75.png 75w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><div class=\"maybe-clear\"><\/div><p>Tiffany patiently guided us through each step, was always there to answer our questions and provide valuable advice. Her clear and straightforward communication style made the process a breeze. She excels at crafting messaging that resonates with our audience, coupled with a strong sense of style. Tiffany helped us boost our website traffic, and we&#8217;ve seen impressive results in just two months. We highly recommend Tiffany for anyone looking for a talented, knowledgeable, and supportive website designer.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Anastasia S.<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-title\">Evaluation and Learning Coordinator<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/pirs.bc.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pacific Immigrant Resources Society<\/a><\/div><div class=\"clear\"><\/div><div class=\"readmore\"><a href=\"https:\/\/www.tiffanymark.com\/testimonials\/\">More testimonials<\/a><\/div><\/div><\/div><div class=\"wpmtst-testimonial testimonial t-slide post-1904\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><h3 class=\"wpmtst-testimonial-heading testimonial-heading\">We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.<\/h3><div data-infinite-loop=\"false\" class=\"wpmtst-testimonial-content testimonial-content\"><div class=\"wpmtst-testimonial-image testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_dixon-colour-2-150x150.png\" class=\"attachment-100x100 size-100x100 wp-post-image\" alt=\"Dixon Transition Society logo\" srcset=\"https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_dixon-colour-2-150x150.png 150w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_dixon-colour-2-300x300.png 300w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_dixon-colour-2-75x75.png 75w, https:\/\/www.tiffanymark.com\/wp-content\/uploads\/2023\/10\/logos-client_dixon-colour-2.png 360w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><div class=\"maybe-clear\"><\/div><p>Tiffany\u2019s experience and dedication were invaluable in transforming our online presence and brand identity. Thanks to Tiffany, our website not only looks amazing but functions flawlessly.\u00a0 Tiffany went above and beyond to understand our needs, and delivered results that exceeded our expectations.\u00a0 We were amazed by the artistic skill and knowledge that went into creating our new and improved logo, and were appreciative of her guidance while we rebuilt our brand.\u00a0 From the get-go, Tiffany always offered a helping hand and went the extra mile to incorporate various helpful features on our site.\u00a0 Even after the project was completed, Tiffany continues to check-in on our website and reach out to make sure we have all the information we need to smoothly operate the website moving forward.\u00a0 She even sat down with us and walked us through a technical step-by-step for WordPress!\u00a0 I highly recommend Tiffany to help you or your organization on your next project.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-name\">Jessica R.<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-title\">Executive &amp; Communications Assistant<\/div><div class=\"wpmtst-testimonial-field testimonial-field testimonial-company\"><a href=\"https:\/\/dixonsociety.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dixon Transition Society<\/a><\/div><div class=\"clear\"><\/div><div class=\"readmore\"><a href=\"https:\/\/www.tiffanymark.com\/testimonials\/\">More testimonials<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog Read the latest trends on web design and online marketing. 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