Client: beanpro consulting
beanpro consulting is an online accounting service for individuals and businesses ready to move their accounting and bookkeeping services online. The desired logo should 1) incorporate the bean, 2) have a look and feel that is modern and new, and 3) develop a sense of trust.
In this design, I incorporate two traditional traits associated with accounting: beans and the colour green. I use beans, because accountants are known as bean counters, and green, because it is associated with money and finance. I choose lime green to allude to the colours of spring, of young budding plants.
To achieve a soft modern look, I use simple, round shapes and fonts. By placing three beans in the shape of a triangle, the design is balanced, demonstrates harmony, and creates a sense of trust.